Advertising Campaign


The AD concept of transforming packaging into carnival masks had to be accepted by young consumers that give their first steps into recycling methods. A road show was set up on grenn fests based on this creative sense of making a better world playing recycling in Carnival season.


Mother's Day

COMPAL and TETRA PAK, in partnership with the Eco-Schools Program of the Blue Flag Association of Europe, launch a contest that aims to reinforce the message of the importance of the selective disposal of Tetra Pak and Compal cartons in the yellow recycling bin. After the success of the first edition, the initiative again challenges Eco-Schools students to create a heart out of Tetra Pak cartons for the Compal brand, with the motto of "Mother's Day".